Petsworld aimed to create a mobile application to tap into the growing market of on-the-go shoppers. The app needed to allow customers to easily order pet supplies and products from their mobile devices, creating a new sales channel to boost sales and revenue.
Client
Petsworld
Industry
Pet Supplies/Retail
Duration
2 months
Role
Lead UX/UI Designer
Team Size
6 (solo designer)
🧩 The Challenge
Petsworld wanted to expand into mobile commerce by launching a shopping app tailored for pet owners. The goal was to create a fast, easy, and enjoyable mobile experience that would boost sales and encourage repeat customers.
The main challenge was designing an intuitive app that simplified ordering, worked well for everyday use, and offered features that kept users coming back.
🔍 Discover
To begin, I conducted user research to understand the habits and needs of pet owners. This included surveys, one-on-one interviews, and reviewing competitor apps.
Key insights revealed that users wanted:
- A quick way to reorder frequent purchases
- Simple product browsing
- Personalized recommendations
- Hassle-free checkout and order tracking
These insights helped shape the core user experience.
✍️ Design
I started with brainstorming and sketching out early ideas, which led to wireframes that defined the app’s structure and flow. I used Figma to turn those wireframes into high-fidelity prototypes and focused on designing a clear, modern interface.
Key Features:
- Easy Browsing: Simple navigation and clean category layout
- Quick Reordering: One-tap reorder from purchase history
- Personalized Suggestions: Based on user behavior and pet preferences
- Secure Checkout: Fast, safe, and easy to complete orders
- Order Tracking: Real-time updates after checkout
The visual design aimed for clarity and friendliness, functional without being overwhelming.
🧪 Usability Testing & Iteration
I ran usability tests with real pet owners. Based on their feedback, I refined navigation, adjusted button placements, and simplified the checkout flow. These changes made the app smoother and more intuitive for everyday use.
🤝 Developer Collaboration
Working in an Agile environment, I partnered closely with the development team to ensure the designs were technically feasible. I attended stand-ups, shared design specs, and participated in regular design reviews to keep the build aligned with the vision.
✅ Outcome
- Boosted mobile traffic and conversions
- Increased repeat purchases and customer loyalty
- Received positive feedback from users
📊 Impact
- Opened a new revenue stream through mobile shopping
- Improved overall customer satisfaction
- Made it easier for pet owners to shop on the go
Reflection and Learnings
Challenges Faced
- Balancing simplicity with feature richness
- Creating a secure, user-friendly checkout experience
What I Learned
- Early user feedback saves time and improves the outcome
- Close collaboration with developers makes delivery smoother
What’s Next
- Add pet profiles for more personalized suggestions
- Explore AR features for virtual product previews
Feedback
“Imraan perfectly transformed our vision into a user-friendly app that’s driving sales and delighting customers.”
– Petsworld Coordinator
“I love how easy it is to reorder food and supplies for my pets. The app is super convenient and easy to use and much needed.”
– Petsworld Customer