UI, UX, and Product Designer

Imraan Alam

With 9+ years of experience, I design intuitive systems and interfaces that simplify complexity and help teams ship faster, trusted by brands like IKEA, Kaiser Permanente, and Liverpool.

My Work ★

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Designing intuitive digital products that feel effortless for everyone, everywhere.

I build thoughtful, scalable design systems that empower teams and elevate user experiences.

I specialize in maintaining design system and collaborating with cross-functional teams to streamline their workflows. By delivering well-crafted components and clear, actionable documentation, I help designers and developers move faster with consistency and confidence.

Work

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Multi-brand design system for Shipeezi SaaS platform

I designed a scalable, multi-brand design system for Shipeezi from the ground up, replacing a fragmented UI built on outdated…
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Design System SaaS Supply Chain
Supply chain management platform for IKEA

IKEA needed a new system to streamline the tracking and management of raw materials like timber wood and plants. The…
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B2B Enterprise Supply Chain
Mobile commerce app for Petsworld

Petsworld aimed to create a mobile application to tap into the growing market of on-the-go shoppers. The app needed to…
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B2C eCommerce Startup
POS app for Liverpool’s in-store teams

The app aimed to enhance performance monitoring, streamline the order placement process, and minimize the time required for customers to…
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B2B Enterprise POS
POS management portal for Kaiser Permanente

Kaiser Permanente needed a centralized portal to manage their Oracle Xstore Retail Suite-based POS systems deployed across their extensive network…
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Enterprise Health Care POS

Approach

User-Centered Design

I start by understanding the users, their goals, behaviors, and pain points. Every decision I make is rooted in what’s best for them, ensuring the product is both useful and usable.

Emotional Design

Design isn’t just functional, it’s emotional. I carefully use color, layout, and visual cues to spark the right feelings and build stronger connections between users and the product.

Cognitive Psychology

By understanding how people think and process information, I design experiences that are easy to navigate, reduce friction, and guide users naturally through their tasks.

Behavioral Psychology

Anticipating how users behave helps me craft interfaces that feel intuitive. I use subtle cues and patterns to support the way people naturally interact with digital products.

Systems Thinking

I see design as part of a larger system. I focus on consistency, scalability, and collaboration, working with cross-functional teams to ensure a unified experience across products and platforms.

Services

Product Design

Crafting intuitive, user-friendly interfaces for both web and mobile, designed to look great and work effortlessly across devices.

User & competitor research

UX/UI Design

Ideation

Conceptualization

Prototyping

Usability

Lean UX

Journey mapping

User flow

Task flow

Conversion optimization

Time to value

Revenue per user

Design Systems

Creating scalable, consistent design systems that bring structure & clarity.

Component libraries

Tokens

Solid foundations

Accessibility

Documentation

Optimization

Leadership & Process

Driving strategic design initiatives, leading teams, and aligning with development to deliver user-focused solutions.

DesignOps

Metrics

Collaboration

Strategy

Presentation

Standards & Principles

Review

Rituals & Meetings

Mentorship

Supporting designers in growing their skills and confidence, career moves, design craft, or finding clarity.

On-boarding

Skills training

Guidelines

Tutorials

Insights sharing

Designers community

Feedback

Support

QA sessions